Okay, so this is a pitch, but it’s, I think, a best-in-class Omnichannel play that showcases smart connected retail. Themed, “What Can Be Made From A Digital Thread,” it wowed the clients. What pleased me most, I think, was how we kept the technology out of the way of the incredibly rich store experience. We augmented it, rather than calling attention to it. Beautiful design and partnership, Allison S.
ING, the Dutch bank, spun off it’s US Retirement savings business to rebrand it as Voya. To honor the occasion, we suggested they turn retirement on its head. Call it “Aspirement.” And turn people’s anxiety into exuberance at the prospect of their “second act,” and how wonderful it could be. Thanks Francesca S and Carlos P.